Discover the proven method to close more sales in less time. Identify anyone’s hidden objections and secret desires in just seconds.

“This book is a remarkable, new, and simple approach for closing sales that will definitely increase your income!” - Barbara Corcoran

Learn the real reasons why your customers buy

Watch this video and discover why this book will help you increase your close rate and sales velocity by up to 300%

Earn more
money now

Increase your sales by up to 300% using our scientifically proven method to close more sales faster.

Improve your

Start applying Personality Coding Technology to your sales conversations and watch your numbers grow.

Understand your
prospects' minds

Discover the key to understanding the psychology behind your prospects’ buying decisions, as well as how to influence it.

Increase your
sales velocity

Get faster results by addressing your prospect's concerns with clarity and precision even before they are evident.

pick your custom copy of why they buy

Why They Buy
Digital eBook

Get the digital version of Why They Buy and access from within your Virtual Office. This eBook is NOW included with our Kickstarter product for the same price of $19.95 (after applying BANK20 coupon code)!


Why They Buy
Hardcover Book

Get the hardcover version of Why They Buy. This book is helping thousands of sales professionals and business owners increase their income by up to 300%!


Why They Buy

Get the hardcover version of Why They Buy (Black Cover) along with a set of our English BANKCARDS. Use these cards whenever you want to crack personality codes face-to-face!


Why They Buy
Book Collection

Get the set of ALL 5 hardcover books along with 4 sets of English BANKCARDS and 1 set of Icon BANKCARDS! *Note: each book has the same content. Only the colors of the covers and colored accents within the book vary.



in your sales career. Learn how to crack the hidden personality codes of your prospects, and sell to them in their own language.


About the author
Cheri Tree

Cheri Tree is a best-selling author, professional keynote speaker, executive business coach, world-renowned sales trainer, and entrepreneur.

She is the Founder and Chairman of Codebreaker Technologies, with clients in more than 180 countries worldwide.


Get your copy now and discover why so many business owners, salespeople, speakers, and consultants say that Why They Buy is the missing manual for everyone in the world of sales.



Shelly Pereira

"Teaching new concepts while telling great stories to connect the learning"

The #1 sales and communication book that will help all salespeople, business owners and entrepreneurs is Why They Buy. Understanding what your customers and prospects value and how they make buying decisions is invaluable. The book is based on the B.A.N.K. system, which is a revolutionary sales training system and a missing link in the sales process. Why They Buy will teach you how to crack your prospect’s personality code in under 90 seconds, connect on a deeper level with your prospects, deliver a more impactful sales presentation, accelerate customer acquisition and decrease sales cycles. I use the B.A.N.K. principles on a daily basis and have had extraordinary results. B.A.N.K. provides a simple step-by-step approach, an easier and faster way to understand and serve the needs of your customers and is scientifically proven to improve communication and close more sales.

Cheri Tree has proven she has the ability to take the reader on a journey, teaching new concepts while telling great stories to connect the learning. It is like she is right there with you.

I highly recommend Why They Buy.


"This book is a great read. I can't believe I have been brainwashed ..."

PARADIGM SHIFT! I was blown away by WHY THEY BUY. This book is a great read. I can’t believe I have been brainwashed to believe I have to get more NO’s to get more Yes’s. BANK is seriously a paradigm shift. It is the Holy Grail of sales. BANK not only supports the sales side but also will help with your relationships. Can you imagine understanding the way your husband, wife or child sees the world in less then 90 seconds and then adjusting to how they communicate, so powerful. Even more interesting was the validated white paper from San Francisco State University proving this system can predict buying behavior. This is a must read for everyone.

Stephanie Bonte-Lebair

"This book is a game changer for anyone looking to..."

This book is a game changer for anyone looking to improve their communication and sales ability. Cheri gives a step-by-step process for how to communicate, negotiate and close more sales based on the value system of the person in front of you. Instead of delivering the same script over and over until you get a yes, this book shows you how to change the script in seconds and speak the language of your prospect. You learn how to be more authentic and help people understand who you are and what you do at a completely different level. There isn’t a single book out there that helps connect personality and values directly to the buying decision. Cheri has created a powerful and revolutionary methodology that is going to change the world one conversation at a time.


"Easy read, comprehensive view about people's motivation based on their personality."

I love this book for 2 reasons:
1. The look and feel of it. The book is on white glossy paper with big font and colors on each page. It makes reading easy for someone who are 50+ years old.

2. The content. I always love to learn about myself and understand why my thinking is different from my siblings, my spouse, or my children. This book gives me that picture and understanding. If you want to improve your relationship with loved ones, read this book. Reach out to BANKCODE trainers and find a way to get a deeper understanding and practice it. Pretty soon, you will develop a compassionate heart for people who are not like you, and you will know what to say to them so that you feel heard and understood.



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