BANKCODE Founder and Chairman Cheri Tree invented B.A.N.K. in the early 2000s out of a desperate need to sell more effectively– and an inability to find sales tactics that actually delivered as expected. Everyone seemed to agree that letting the prospect determine the presentation was a guaranteed path to success in sales, but no one seemed to agree on how to accurately figure out what individuals wanted. After studying a number of personality-based sales systems, Cheri realized the problem was that she had no accurate way of finding out their personality type without a long, often pricey assessment. That’s when she reverse-engineered the science to develop B.A.N.K.– the first system that Coded other people in seconds.

Cheri used B.A.N.K. to take her annual sales commissions from $72,000 to over $500,000 in a single year and to over $1 million in just three! People started clamoring to learn Cheri’s secret, and she was booked to speak at hundreds of conferences, events, and companies about her game-changing B.A.N.K. methodology. B.A.N.K. was changing lives– but Cheri knew that she could never share B.A.N.K. with the whole world alone.

Cheri struck out on her own in 2010 to start a training company focused exclusively on teaching B.A.N.K., and later a technology company, Codebreaker Technologies, to bring disruptive technology to the marketplace. With the help of a growing international team, Cheri created a company worth millions with clients in over 100 countries. B.A.N.K. has revolutionized the way we sell – and it will continue to change lives as the company expands.