Start reading right away with the digital version of the book that started our movement. This is the most affordable option to unlock the power of B.A.N.K. in your life.
It’s a must read for any one that wishes to better their communication and enhance their relationships. You don’t have to be in sales to benefit from this book, you just have to have other people in your life. What a gift to be able to learn how to understand others better. It changes everything….in the best possible way!
I found this book so informative and easy and fun to read. Cheri writes each chapter sharing her own experiences in a witty humorous way while giving the reader a clear explanation on how to identify your buyer through their personalities so you can optimize your selling skills. This book will help you in your everyday life whether you work in sales or want to make new friends or understand human behavior in general. I loved it!
I predict that this book, Why They Buy, will be the Think and Grow Rich of the 21st Century. It’s a must read for everyone from every culture and any age group…you would think this book, with a name like Why They Buy, is targeted toward sales people in all professions, but it really speaks to the entire human race, from students and teachers, to employees and bosses, to parents and children, to counselors, to doctors and patients, to public speakers, to trainers on any topic, and the list can go on indefinitely. You will learn not only how to predict your prospects’ buying behavior, but your audience’s decision-making behavior, in any situation where you want to influence someone, all in 90 seconds or less. How? I’m sure you’re wondering like I was…simply by teaching you how to quickly identify how the recipient of your communication WANTS to be communicated with, so you then have the tools to make the right presentation every time!
Not only is this business book a great tool for building success it is an amazing story of taking the challenges in life and turning them into the success most only dream of. If you are looking for a working tool and inspiration this book provides both. It’s a must read.
Discover the secret to communications that helps with hiring, sales and team building. Understand why people buy into an ideas, or any task or activity you want them to do on the job,with you or for you. Great gift for the successful business person in your life and great opportunity to learn how to improve you sales and services. A great book.
An incredibly useful book, a must read for everyone. I just wish I had this book 30 years ago when I started my business so I could have implemented this then.
I read a book a day, and this book is one that has truly captivated me. One of the few that stopped me in my tracks because the content is so amazing! BANK has improved my business, my relationships, my family, and myself.
I wish that I had taken my opportunities with Cherri Three years ago. Her book is so well written, full of insight Into how to communicate effectively with every segment of the population. If you are in sales, counseling, a teacher, a lawyer, a parent or in a relationship with a significant other, this book is for you. And guess what if you’re looking to get into a relationship, this book is for you too. Take the leap, purchased the book, you’ll be glad you did
Cheri’s book is eye opening and a must for anyone in sales! As we also learn in the book, we are all in sales in some way, shape or form. Cheri has created a fast and easy way to crack the personality code of your clients and prospects. I highly recommend it.
What a personal story! What a message! What a book! The BEST manual for all who look to transform their communication skills and truly Take it to the Bank.
This book is a game changer! I have been in sales for over 10 years and I wish I got this book the first month I started in sales. This is well written, SIMPLE to read and easy to understand. 50 of my friends received this book and it has helped them all connect with their clients faster and more effectively. And a lot of the places they work, they are getting along with their co-workers better. This a fundamental book to any managers, business owners, and really anyone working with people.
WHY THEY BUY is a “must read” for everyone wanting to increase their closing ratio. Cheri Tree shares her secrets to connecting better and faster with prospects and clients in a way that they WANT TO DO BUSINESS with you. I read this book in two days and have been telling everyone about it since. This is by far, the best communication tool I have come across. It will change the way you do business with people in your professional life and how you interact with those in your personal life. What a gift!
I read this book cover to cover! It was a fantastic read. I enjoyed getting to know Cheri Tree as well as learning all about the BANK methodology to increasing my sales! A must read for all entrepreneurs!
WHY THEY BUY is a book that written for all people, in all walks of life. Cheri shares her experiences that drove her to find a new way to really connect with people, and communicate with amazing results!
Whether you want to increase your sales results, you are an employer or want to improve your marriage or family relationships, WHY THEY BUY is truly a Game Changer for humanity!
Cheri creates a way for anyone to begin communicating with amazing results as she shares with you the Secret, the Science, the System and the Solution for “cracking the code” learning how to talk to someone in the language of what a person values.
The methodology that Cheri shares in WHY THEY BUY and how it is changing lives, right now! This book has helped my consulting client make over $50,000 in the last 90 days. It has helped me hire a great office manager and increase our sales. And it has helped me have a deeper relationship with people in my family because we understand each other better. It truly is a lesson in the learning the language of the world.
Cheri Tree may very well be the most brilliant business mind in the world today! Her BANKCODE sales training and this book, is the absolute best I have ever experienced and read in my 35 years in sales. It is easy to understand and even easier to apply to all your complex prospects currently in your sales funnel. If you want to grow your income by as much as 10X, invest in yourself by applying BANKCODE’s sales training to your life and ‘Why They Buy’ to your book collection. Doing so may become the single greatest business investments you ever make!
I am a Liscensed Certified B.A.N.K. Trainer. Within 5 minutes of hearing Cheri Tree present B.A.N.K. a year ago, I knew that I would become a trainer and commit for life to practice the principles of the system. Sometimes it just takes a simple practical explanation of life to help you understand some of the conplicated spiritual life concepts. In that first session, Immediately. I was able to see how B.A.N.K. impacted me at a very deep spiritual level and I have never been the same. “Why They Buy” is an extension of the story in written word. The book had the same effect on my as sitting in the room that first day hearing Cheri explain B.A.N.K. I picked it up and didnt put it down until I had read every word. Reconfirming for me that “Why They Buy” is a guide for life and living in peace with all mankind.
For many years I have been knowing that all the sales education I learned around “How to sell” was only part of the equation. After read this book there is no longer any doubt that “How to sell” is complementary. The foundation is “Why they buy”. Its magical to read and get Aha-moments on more or less every page in the book. Cheri Tree have written this in a very simple to understand english, which for us not native english speaking persons a good thing. Will recommend this book to every sales persons that would like to break some records from the past. Read this book as soon as possible and you will increase your sales numbers.
Knowing why your prospects buy can increase your sales up to 300% in less than 90 seconds. Holding this book in your hand feels like a billion dollars and the lessons in there are amazing. If you can imagine unlocking the secret code to make the right presentation 100% of the time to your prospects, then you will rest assured you have the advantage over you competitor to getting YES’ instead of NO. This is a must buy!
A must read for everybody who is in sales or a relationship. Cheri Tree is mastering in this book her favorite subject : sales It’s anything but a common book about sales it’s a unique and innovative book about our and your prospects buying Behaviour . By reading this book you will definitely improve your sales, communication and relationships. A total game changer for me
I love this book! It’s fair to say Cheri has a way with words. Whatever YOUR personality type, Cheri speaks your language. You’ll feel as if she’s having a conversation with YOU. You’ll come away with keen insight into why you may be struggling with sales–all kinds of sales–and you’ll learn how to communicate more effectively with prospects, friends, family members, board members, staff members, constituents, congregations… everyone!
Cheri is a highly gifted woman full of purpose, passion, and grit. That winning combination is helping her make a huge, meaningful difference in the world. Read her book. Catch the vision. Take action. And prepare to be amazed.
Because from this book and Cheri, I learnt the Secret, the Science and the System that no one can teach me in a simpler way the complicated ” Art” of Salesmanship can be taught. It’s really a genius methodology, to help me connect and communicate with each of my prospect in all aspects of my life. Thank you Cheri for your generous sharing. I strongly recommend this book.
Best business book! Thank you Cheri for this incredible information! It is both simple and straight forward, and a game-changer with how it helps both personal and professional relationships. Breaking thing down into personality types has helped me connect more deeply with some important relationships in my personal life by highlighting their values to me in a way no one else has. In business, it opened my eyes to which groups I was selling the least to and why. Now I can language things differently to those I haven’t connected with as well, know I am serving them better, and feel great rewarding myself for doing so. Genius!
Having read many books on influence, communication and sales over several decades this book tops them all! The book is a great blend of theory and practical application so you can apply what you read right away. The approach is so simple it is genius. While most books on influence and sales focus on techniques and tactics to convince others or close the sale, this book takes a radically different and refreshing approach. Based on personality science, Cheri Tree’s paradigm shifting book focuses on the question that really matters and that most people have ignored, namely “why people buy”? This is mandatory reading for anyone who interacts with others and wants to improve their success in life…now I recognize that captures just about everyone and that was my intent. No matter where you are in life, you are always selling. Let me explain, if you want a relationship you have to convince someone you have something to offer, if you’re an employee and you want a raise or a promotion you have to convince your boss that you add enough value to deserve it, if you’re in business you have to convince people that your product or service is worthwhile, if you’re a parent and you want to get your kids to do something you have to sell it! You get the idea…it is all about influence and the thing most people overlook is that we typically communicate with others through our “preferred approach”…which may not be the approach that fits another person or more importantly motivates them.
Having used and even taught several of the different personality assessment tools over the years, this is one of the few systems that goes beyond helping you characterize and understand yourself to not only understand others, but also is so simple you can actually apply it quickly and easily to enhance your interactions.
This book offers a fresh look at the science, the secrets and the system that helps unlock how people make decisions. If you are looking for a book that will help you take your interpersonal communication skills to the next level so you can connect and build deeper, more meaningful relationships in a fraction of the time and take your sales beyond what you’ve ever imagined this is a must read.
I love this book! Why They Buy is Revolutionary. I’d never been interested in sales until meeting Cheri Tree. I had a judgement on the industry and often felt lied to and taken advantage of. Learning Cheri’s methodology and cracking my personality code was a HUGE shift for me! In under 90 seconds (literally) I was able to put together a missing piece about myself that I’d always felt was missing. My personal and professional relationships became stronger and my perception of people changed. I gained a profound understanding of what it means to be a transparent, conscious and authentic communicator. Why They Buy is refreshing and Cheri Tree has created a lifestyle tool that I will be using for the rest of my life. I feel that everyone would benefit from reading this book! It’s a scientific reminder that we truly are One World,
Cheri’s book is a must read for anyone in Sales – no matter what the industry! It’s very insightful and made me realise that my own buying code is affecting how I sell, whereas I should be speaking to my clients in their codes – to make them more comfortable and informed in a way that works for them!
20 years in sales- Certified facilitator for SPIN Selling- I’ve been around the block once or 10 times. In an ever-changing and dynamic world marketplace, consumers are more educated, more informed and have access to more information AND CHOICES than ever before. What worked last year is no longer the formula for capturing and closing buyers. The only secret left is in this book– KNOWING YOUR BUYER and speaking relevantly to WHO they are, what important to them and figuring out not just what they buy but WHY they buy. The only thing that’s ever “really” worked in sales is building relationships… Why They Buy gives you the code to really connecting and forging authentic relationships with your prospect so they become a customer or client much more quickly by building that know, like and trust factor. I found the book incredibly helpful with real, tangible scripts, traits that are specific to each personality type and insight into WHY it’s important to know these things. I love the fact that Cheri speaks from the “been there done that” perspective. She’s been in the trenches and she’s ridden the silver lined cloud of success– this book was incredibly helpful to me to connect some dots that had previously been missing. Easy to read, practical and based in real science. I can’t speak highly enough. If you’re ready to close more sales, and make a few new friends in the process- this book is a must have!
In 6 short mos. this book, Cheri Tree, and B.A.N.K. has changed my life. And I’m just getting started! The tools are priceless! A must read for EVERYONE!
This book is a game changer for anyone looking to improve their communication and sales ability. Cheri gives a step-by-step process for how to communicate, negotiate and close more sales based on the value system of the person in front of you. Instead of delivering the same script over and over until you get a yes, this book shows you how to change the script in seconds and speak the language of your prospect. You learn how to be more authentic and help people understand who you are and what you do at a completely different level. There isn’t a single book out there that helps connect personality and values directly to the buying decision. Cheri has created a powerful and revolutionary methodology that is going to change the world one conversation at a time.
Cheri Tree just continues to amaze… I thoroughly enjoyed learning so much from Cheri from just being in the audience when I have had the privilege to hear her speak at seminars I have attended– seminars where she was a co-speaker with people like Les Brown and Robert Kiyosaki, Toni Robbins and Barbara Corcoran (just for those that have never had the chance to hear Cheri Tree speak, this is the caliber of speakers she shares the stage with) Cheri is an EXCELLENT speaker — and I am just as pleased to say she is also an EXCELLENT writer!
“Why They Buy” is one of those rare books that comes along and is just full of “Ah Ha’moments…. Just when you THOUGHT you may have known EVERYTHING about “Personality Assessments” (like DISC or MBTI or whatever FB Quiz popped up on your feed- LOL), or if you’ve never even thought much about other peoples personalities or how not recognizing those differences could be negatively impacting both your Business & Sales (clients/co-worker/employees) or even your close relationships (Spouse/Family/Friends) — it doesn’t matter which side you fall on (know “everything”/know almost nothing about personality testing )– you NEED TO BUY (and READ!) this BOOK!
I’ll end with this quote by Zig Ziglar: “If people LIKE you they will LISTEN to you.. but, if they TRUST YOU they will do BUSINESS with you.”
“Why They Buy” is that little “missing piece of the puzzle” (that many of us didn’t even know was missing!) that is the “bridge” from just being “Liked” to being “Trusted” (and NO — not by some sales “trickery”, but, by just better understanding of your clients needs), and, seeing how we need to be TRUSTED to be successful in ANY type of business, I think any tool (like this book) that helps us build & understand what effects our “Know, Like Trust” factor is worth our attention!– Kim Breton-Cobb, Kissimmee, Florida
The #1 sales and communication book that will help all salespeople, business owners and entrepreneurs is Why They Buy. Understanding what your customers and prospects value and how they make buying decisions is invaluable. The book is based on the B.A.N.K. system, which is a revolutionary sales training system and a missing link in the sales process. Why They Buy will teach you how to crack your prospect’s personality code in under 90 seconds, connect on a deeper level with your prospects, deliver a more impactful sales presentation, accelerate customer acquisition and decrease sales cycles. I use the B.A.N.K. principles on a daily basis and have had extraordinary results. B.A.N.K. provides a simple step-by-step approach, an easier and faster way to understand and serve the needs of your customers and is scientifically proven to improve communication and close more sales.
Cheri Tree has proven she has the ability to take the reader on a journey, teaching new concepts while telling great stories to connect the learning. It is like she is right there with you.
This book is my new bible in business and at home! By far the best business, sales and communication book I’ve ever read. And I read 4 books a month! BANK changed my business. I applied immediately what I learned and increased my sales by $35.000 in one email campaign. I use BANK every day, it increased my sales more than 300% and I have in general better relationships that fulfill my life purpose. This book is a must read for every person! Cheri Tree writes in a very funny and effective easy way to read! This book is going to change your life, as long as you read it and apply it.
Cheri helped me grow my business to levels never experienced before not only in income but also in understanding both my staff and customers using the BANK methodology. Why They Buy is a must read for anyone wanting to see massive growth in these areas.
PARADIGM SHIFT! I was blown away by WHY THEY BUY. This book is a great read. I can’t believe I have been brainwashed to believe I have to get more NO’s to get more Yes’s. BANK is seriously a paradigm shift. It is the Holy Grail of sales. BANK not only supports the sales side but also will help with your relationships. Can you imagine understanding the way your husband, wife or child sees the world in less then 90 seconds and then adjusting to how they communicate, so powerful. Even more interesting was the validated white paper from San Francisco State University proving this system can predict buying behavior. This is a must read for everyone.
I love this book for 2 reasons: 1. The look and feel of it. The book is on white glossy paper with big font and colors on each page. It makes reading easy for someone who are 50+ years old.
2. The content. I always love to learn about myself and understand why my thinking is different from my siblings, my spouse, or my children. This book gives me that picture and understanding. If you want to improve your relationship with love ones, read this book. Reach out to BANKCODE trainers and find a way to get a deeper understanding and practice it. Pretty soon, you will develop a compassionate heart for people who are not like you, and you will know what to say to them so that you feel heard and understood.
This book helped me with communication in all areas of my life, not just sales! I saw the author Cheri Tree speak and train. She is real, articulates and inspiring. She makes her system so easy to understand and follow in this book and…. She’s one of the best teachers I have learned from in the area of communication while keeping the other persons values in mind. This book not only helped my business but also it helped in successful communication with, my husband, my grandkids and everyone around me. If you interact with people in any and every walk of life, “Why They Buy” is a must!
This book goes beyond the usual personality testing. It teaches you how to improve your personal and professional relationships. From a sales perspective I have learned to “talk” to prospects with personality types different from my own. I am looking forward to applying my new knowledge to my sales presentations ?
This is the next big book in business. It it brilliantly simple in concept but challenges the way you think about communications and sales. We are all in sales and this is a must read for every person on the planet.
Why They Buy is a must read for everyone in business. Cheri Tree has done what no one else did for many years and cracked the code to increased sales, improved client relationships and truly valuing the way your client and prospect wants to learn about your product and service. I predict this book will change the way people communicate for decades to come. Highly recommend you not only read the book but immerse yourself in the training.
Why They Buy is a Simple yet powerful book about a new way to discover a customer’s personality type,and how to speak and communicate to each person in a customized and optimal way. This is a great book for anyone that wants to increase their sales and communication skills.Very well written, The book is about BANK, a Personality Type system, based on 4 personalty types, Blueprint, Action, Nurturer and Knowledge. BANK is an acronym from the first initial of each personality type. The book has great ideas and great examples. But I think what is most important about this book is that it is both a scientifically proven system, but also that it is eminently practical and useful for sales and business. Most other Personality Systems are too complex to use in the fast moving business or sales world. BANK was designed for sales and business situations.The hardcover edition is also beautifully printed. I love books and this book looks and feels wonderful.
In Why They Buy: Cracking the Personality Code to Achieve Record Sales and Real Wealth, entrepreneur Cheri Tree reveals her game-changing system that will help any salesperson connect with his or her prospects in a way that will seal the deal and create win-win situations for everyone.
Being in sales is one of the toughest jobs out there, but the truth is that we are all in sales. If we’re not trying to sell a product to our customers, we’re trying to sell our kids on eating their vegetables or our employer on giving us a raise. Every day, we are faced with situations where we need to “sell” (promote our agenda or viewpoint), and we can achieve more success in all these sales situations when we learn the personality code of the person we’re trying to sell to. How do we do that? By using Cheri Tree’s B.A.N.K. system that she outlines in simple and practical detail in this book.
Rest assured, B.A.N.K. is not a system to manipulate people into buying something they don’t want. It’s a system to help you learn how to connect with people using the language they want to hear. As Cheri points out in the book, 66 percent of customers are turned off by presentations given by salespeople. That’s because the salesperson is not speaking in a language the customer wants to hear or really understands. As Cheri reveals, people have different personalities, so if you want to sell to someone, you have to understand that person’s personality type. B.A.N.K. is an acronym for the four personality types, and since there’s four of them, if you don’t know the person’s personality type, you only have a 1 in 4 chance of making the right sales pitch.
However, as research indicates, 82 percent of people want to buy from their matching personality type. That means that if the salesperson doesn’t match their personality type, the salesperson will likely lose the sale. B.A.N.K. helps the salesperson identity the customer’s personality type in less than ninety seconds so he or she can morph the customer’s type and then have an excellent chance of closing the sale!
To explain all four of the personality types here would be to give away too much information—better you read about them in the book. In fact, you can take a quiz to determine your own personality type. I will just say that Cheri walks readers step-by-step through the mindset behind why B.A.N.K. works better than any other sales program. Then she goes into detail in her description of each of the four personality types so you will understand the types’ likes, dislikes, and idiosyncrasies and can tailor your sales presentation and all communications accordingly. Once you do this, your prospects will be more receptive to your message and you’ll improve your sales and relationships.
Yes, B.A.N.K. really works! In fact, Cheri is living proof of it. She is very honest throughout the book about the struggles she went through in sales before she discovered this system. She states:
“I started off at the bottom…the very bottom! My dream of being a successful entrepreneur got crushed when I realized that I sucked at sales. I was so terrible that during my entire first year in sales as a commission-only financial advisor, I only earned $700! I was the worst salesperson on the team!”
Cheri goes on to describe how she spent years trying to figure out what she was doing wrong until she discovered the B.A.N.K. system. Then, she tells us, “Using the B.A.N.K. code, I took my income in a single year from $72,000 to over $500,000—a 695 percent increase. Within three years, my annual income surpassed one million dollars—and the rest, they say, is history.”
But there’s a lot more to B.A.N.K. than just sales and making money. Not that money isn’t important—money, as Cheri points out, does bring happiness because it makes life easier for people; it allows them to fulfill their dreams, have security, and take care of their loved ones. But more importantly, B.A.N.K. can help us improve our relationships with everyone from our loved ones to our customers and strangers. Cheri states:
“You want to know what Cheri Tree is really about? I’m about changing lives. I don’t care at all about the money, but I know that helping you make more money can change your life. Money can help you achieve your real dreams. Sure, people have told me, ‘Money doesn’t buy you happiness.’ But when they say that, I usually reply, ‘Well, I recommend you try making at least a million dollars in one year and then reevaluate that saying!’ That’s another silly myth, right? Money definitely can buy you a lot of happiness, but money isn’t everything.”
Most of Why They Buy is dedicated to the power of B.A.N.K. to help people in sales, but Cheri also offers examples of how learning each other’s B.A.N.K. codes has helped family members learn to communicate better; it’s even helped people connect with people who are suicidal to save their lives. It could actually bring world peace as world leaders learn how to communicate with each other using this system. That world peace dream isn’t even all that far-fetched considering that Cheri Tree has already introduced B.A.N.K. to thousands of people and it’s made its way into more than forty countries. With that kind of success record—and growing—I can guarantee it’s a system worth looking into.
I rarely get as excited about reading a book as I did while reading Why They Buy. It’s made me better understand myself—I’m a K with B as my second personality code. It’s made me also understand better some of my loved ones whom I have difficulty communicating with. It’s a practical, easy-to-use system that can definitely make a difference in your sales and your life. Try it out. You have nothing to lose and everything to gain.
Koong –
Among lots of book in the market about Personality based selling, Why The Buy: “B.A.NK” is one of them. This one is simple and practical.
Michelle La France –
It’s a must read for any one that wishes to better their communication and enhance their relationships. You don’t have to be in sales to benefit from this book, you just have to have other people in your life. What a gift to be able to learn how to understand others better. It changes everything….in the best possible way!
Susan Friedman –
I found this book so informative and easy and fun to read. Cheri writes each chapter sharing her own experiences in a witty humorous way while giving the reader a clear explanation on how to identify your buyer through their personalities so you can optimize your selling skills. This book will help you in your everyday life whether you work in sales or want to make new friends or understand human behavior in general. I loved it!
ROCHELLE WARREN –
Wow. Wow. Wow. Things are about to get real gooooodddd in sales!!! . She is a sales genius!!!!
Deals from Dalia –
I predict that this book, Why They Buy, will be the Think and Grow Rich of the 21st Century. It’s a must read for everyone from every culture and any age group…you would think this book, with a name like Why They Buy, is targeted toward sales people in all professions, but it really speaks to the entire human race, from students and teachers, to employees and bosses, to parents and children, to counselors, to doctors and patients, to public speakers, to trainers on any topic, and the list can go on indefinitely. You will learn not only how to predict your prospects’ buying behavior, but your audience’s decision-making behavior, in any situation where you want to influence someone, all in 90 seconds or less. How? I’m sure you’re wondering like I was…simply by teaching you how to quickly identify how the recipient of your communication WANTS to be communicated with, so you then have the tools to make the right presentation every time!
Susan K Younger –
Not only is this business book a great tool for building success it is an amazing story of taking the challenges in life and turning them into the success most only dream of. If you are looking for a working tool and inspiration this book provides both. It’s a must read.
Discover the secret to communications that helps with hiring, sales and team building. Understand why people buy into an ideas, or any task or activity you want them to do on the job,with you or for you. Great gift for the successful business person in your life and great opportunity to learn how to improve you sales and services. A great book.
Chloe B. –
An incredibly useful book, a must read for everyone. I just wish I had this book 30 years ago when I started my business so I could have implemented this then.
Matt_Fritzsche –
I read a book a day, and this book is one that has truly captivated me. One of the few that stopped me in my tracks because the content is so amazing! BANK has improved my business, my relationships, my family, and myself.
J.Willoughby. –
I wish that I had taken my opportunities with Cherri Three years ago. Her book is so well written, full of insight Into how to communicate effectively with every segment of the population. If you are in sales, counseling, a teacher, a lawyer, a parent or in a relationship with a significant other, this book is for you. And guess what if you’re looking to get into a relationship, this book is for you too. Take the leap, purchased the book, you’ll be glad you did
stein –
Cheri’s book is eye opening and a must for anyone in sales! As we also learn in the book, we are all in sales in some way, shape or form. Cheri has created a fast and easy way to crack the personality code of your clients and prospects. I highly recommend it.
Virginia McGathey –
What a personal story! What a message! What a book! The BEST manual for all who look to transform their communication skills and truly Take it to the Bank.
Jack Tu –
This book is a game changer! I have been in sales for over 10 years and I wish I got this book the first month I started in sales. This is well written, SIMPLE to read and easy to understand. 50 of my friends received this book and it has helped them all connect with their clients faster and more effectively. And a lot of the places they work, they are getting along with their co-workers better. This a fundamental book to any managers, business owners, and really anyone working with people.
Linda P. Cousineau –
WHY THEY BUY is a “must read” for everyone wanting to increase their closing ratio. Cheri Tree shares her secrets to connecting better and faster with prospects and clients in a way that they WANT TO DO BUSINESS with you. I read this book in two days and have been telling everyone about it since. This is by far, the best communication tool I have come across. It will change the way you do business with people in your professional life and how you interact with those in your personal life. What a gift!
Eve –
I read this book cover to cover! It was a fantastic read. I enjoyed getting to know Cheri Tree as well as learning all about the BANK methodology to increasing my sales! A must read for all entrepreneurs!
Jevine Lane –
WHY THEY BUY is a book that written for all people, in all walks of life. Cheri shares her experiences that drove her to find a new way to really connect with people, and communicate with amazing results!
Whether you want to increase your sales results, you are an employer or want to improve your marriage or family relationships, WHY THEY BUY is truly a Game Changer for humanity!
Cheri creates a way for anyone to begin communicating with amazing results as she shares with you the Secret, the Science, the System and the Solution for “cracking the code” learning how to talk to someone in the language of what a person values.
The methodology that Cheri shares in WHY THEY BUY and how it is changing lives, right now! This book has helped my consulting client make over $50,000 in the last 90 days. It has helped me hire a great office manager and increase our sales. And it has helped me have a deeper relationship with people in my family because we understand each other better. It truly is a lesson in the learning the language of the world.
Raquel T –
Good read & provided a new twist on closing sales faster.
Patrick Snow –
Cheri Tree may very well be the most brilliant business mind in the world today! Her BANKCODE sales training and this book, is the absolute best I have ever experienced and read in my 35 years in sales. It is easy to understand and even easier to apply to all your complex prospects currently in your sales funnel. If you want to grow your income by as much as 10X, invest in yourself by applying BANKCODE’s sales training to your life and ‘Why They Buy’ to your book collection. Doing so may become the single greatest business investments you ever make!
MAX!NATOR –
I am a Liscensed Certified B.A.N.K. Trainer. Within 5 minutes of hearing Cheri Tree present B.A.N.K. a year ago, I knew that I would become a trainer and commit for life to practice the principles of the system. Sometimes it just takes a simple practical explanation of life to help you understand some of the conplicated spiritual life concepts. In that first session, Immediately. I was able to see how B.A.N.K. impacted me at a very deep spiritual level and I have never been the same. “Why They Buy” is an extension of the story in written word. The book had the same effect on my as sitting in the room that first day hearing Cheri explain B.A.N.K. I picked it up and didnt put it down until I had read every word. Reconfirming for me that “Why They Buy” is a guide for life and living in peace with all mankind.
Robert –
For many years I have been knowing that all the sales education I learned around “How to sell” was only part of the equation. After read this book there is no longer any doubt that “How to sell” is complementary. The foundation is “Why they buy”. Its magical to read and get Aha-moments on more or less every page in the book. Cheri Tree have written this in a very simple to understand english, which for us not native english speaking persons a good thing. Will recommend this book to every sales persons that would like to break some records from the past. Read this book as soon as possible and you will increase your sales numbers.
Cleve DeSouza –
Knowing why your prospects buy can increase your sales up to 300% in less than 90 seconds. Holding this book in your hand feels like a billion dollars and the lessons in there are amazing. If you can imagine unlocking the secret code to make the right presentation 100% of the time to your prospects, then you will rest assured you have the advantage over you competitor to getting YES’ instead of NO. This is a must buy!
Gabriella de Leeuw –
A must read for everybody who is in sales or a relationship.
Cheri Tree is mastering in this book her favorite subject : sales
It’s anything but a common book about sales it’s a unique and innovative book about our and your prospects buying Behaviour .
By reading this book you will definitely improve your sales, communication and relationships.
A total game changer for me
Jory H. Fisher –
I love this book! It’s fair to say Cheri has a way with words. Whatever YOUR personality type, Cheri speaks your language. You’ll feel as if she’s having a conversation with YOU. You’ll come away with keen insight into why you may be struggling with sales–all kinds of sales–and you’ll learn how to communicate more effectively with prospects, friends, family members, board members, staff members, constituents, congregations… everyone!
Cheri is a highly gifted woman full of purpose, passion, and grit. That winning combination is helping her make a huge, meaningful difference in the world. Read her book. Catch the vision. Take action. And prepare to be amazed.
GOH CHONG TONG –
Because from this book and Cheri, I learnt the Secret, the Science and the System that no one can teach me in a simpler way the complicated ” Art” of Salesmanship can be taught. It’s really a genius methodology, to help me connect and communicate with each of my prospect in all aspects of my life. Thank you Cheri for your generous sharing. I strongly recommend this book.
Jane Warr –
Best business book! Thank you Cheri for this incredible information! It is both simple and straight forward, and a game-changer with how it helps both personal and professional relationships. Breaking thing down into personality types has helped me connect more deeply with some important relationships in my personal life by highlighting their values to me in a way no one else has. In business, it opened my eyes to which groups I was selling the least to and why. Now I can language things differently to those I haven’t connected with as well, know I am serving them better, and feel great rewarding myself for doing so. Genius!
Dr. Eric Goodman –
Having read many books on influence, communication and sales over several decades this book tops them all! The book is a great blend of theory and practical application so you can apply what you read right away. The approach is so simple it is genius. While most books on influence and sales focus on techniques and tactics to convince others or close the sale, this book takes a radically different and refreshing approach. Based on personality science, Cheri Tree’s paradigm shifting book focuses on the question that really matters and that most people have ignored, namely “why people buy”? This is mandatory reading for anyone who interacts with others and wants to improve their success in life…now I recognize that captures just about everyone and that was my intent. No matter where you are in life, you are always selling. Let me explain, if you want a relationship you have to convince someone you have something to offer, if you’re an employee and you want a raise or a promotion you have to convince your boss that you add enough value to deserve it, if you’re in business you have to convince people that your product or service is worthwhile, if you’re a parent and you want to get your kids to do something you have to sell it! You get the idea…it is all about influence and the thing most people overlook is that we typically communicate with others through our “preferred approach”…which may not be the approach that fits another person or more importantly motivates them.
Having used and even taught several of the different personality assessment tools over the years, this is one of the few systems that goes beyond helping you characterize and understand yourself to not only understand others, but also is so simple you can actually apply it quickly and easily to enhance your interactions.
This book offers a fresh look at the science, the secrets and the system that helps unlock how people make decisions. If you are looking for a book that will help you take your interpersonal communication skills to the next level so you can connect and build deeper, more meaningful relationships in a fraction of the time and take your sales beyond what you’ve ever imagined this is a must read.
Amazon Customer –
I love this book! Why They Buy is Revolutionary. I’d never been interested in sales until meeting Cheri Tree. I had a judgement on the industry and often felt lied to and taken advantage of. Learning Cheri’s methodology and cracking my personality code was a HUGE shift for me! In under 90 seconds (literally) I was able to put together a missing piece about myself that I’d always felt was missing. My personal and professional relationships became stronger and my perception of people changed. I gained a profound understanding of what it means to be a transparent, conscious and authentic communicator. Why They Buy is refreshing and Cheri Tree has created a lifestyle tool that I will be using for the rest of my life. I feel that everyone would benefit from reading this book! It’s a scientific reminder that we truly are One World,
Amazon Customer –
Amazing book, life changing. Everyone needs to read this. Start communicating better on a daily basis, increase sales and have a better way of life.
Jane Johnston –
Cheri’s book is a must read for anyone in Sales – no matter what the industry! It’s very insightful and made me realise that my own buying code is affecting how I sell, whereas I should be speaking to my clients in their codes – to make them more comfortable and informed in a way that works for them!
Amazon Customer –
20 years in sales- Certified facilitator for SPIN Selling- I’ve been around the block once or 10 times. In an ever-changing and dynamic world marketplace, consumers are more educated, more informed and have access to more information AND CHOICES than ever before. What worked last year is no longer the formula for capturing and closing buyers. The only secret left is in this book– KNOWING YOUR BUYER and speaking relevantly to WHO they are, what important to them and figuring out not just what they buy but WHY they buy. The only thing that’s ever “really” worked in sales is building relationships… Why They Buy gives you the code to really connecting and forging authentic relationships with your prospect so they become a customer or client much more quickly by building that know, like and trust factor. I found the book incredibly helpful with real, tangible scripts, traits that are specific to each personality type and insight into WHY it’s important to know these things. I love the fact that Cheri speaks from the “been there done that” perspective. She’s been in the trenches and she’s ridden the silver lined cloud of success– this book was incredibly helpful to me to connect some dots that had previously been missing. Easy to read, practical and based in real science. I can’t speak highly enough. If you’re ready to close more sales, and make a few new friends in the process- this book is a must have!
Amazon Customer –
In 6 short mos. this book, Cheri Tree, and B.A.N.K. has changed my life. And I’m just getting started! The tools are priceless! A must read for EVERYONE!
Stephanie Bonte-Lebair –
This book is a game changer for anyone looking to improve their communication and sales ability. Cheri gives a step-by-step process for how to communicate, negotiate and close more sales based on the value system of the person in front of you. Instead of delivering the same script over and over until you get a yes, this book shows you how to change the script in seconds and speak the language of your prospect. You learn how to be more authentic and help people understand who you are and what you do at a completely different level. There isn’t a single book out there that helps connect personality and values directly to the buying decision. Cheri has created a powerful and revolutionary methodology that is going to change the world one conversation at a time.
Amazon Customer –
Cheri Tree just continues to amaze… I thoroughly enjoyed learning so much from Cheri from just being in the audience when I have had the privilege to hear her speak at seminars I have attended– seminars where she was a co-speaker with people like Les Brown and Robert Kiyosaki, Toni Robbins and Barbara Corcoran (just for those that have never had the chance to hear Cheri Tree speak, this is the caliber of speakers she shares the stage with) Cheri is an EXCELLENT speaker — and I am just as pleased to say she is also an EXCELLENT writer!
“Why They Buy” is one of those rare books that comes along and is just full of “Ah Ha’moments…. Just when you THOUGHT you may have known EVERYTHING about “Personality Assessments” (like DISC or MBTI or whatever FB Quiz popped up on your feed- LOL), or if you’ve never even thought much about other peoples personalities or how not recognizing those differences could be negatively impacting both your Business & Sales (clients/co-worker/employees) or even your close relationships (Spouse/Family/Friends) — it doesn’t matter which side you fall on (know “everything”/know almost nothing about personality testing )– you NEED TO BUY (and READ!) this BOOK!
I’ll end with this quote by Zig Ziglar: “If people LIKE you they will LISTEN to you.. but, if they TRUST YOU they will do BUSINESS with you.”
“Why They Buy” is that little “missing piece of the puzzle” (that many of us didn’t even know was missing!) that is the “bridge” from just being “Liked” to being “Trusted” (and NO — not by some sales “trickery”, but, by just better understanding of your clients needs), and, seeing how we need to be TRUSTED to be successful in ANY type of business, I think any tool (like this book) that helps us build & understand what effects our “Know, Like Trust” factor is worth our attention!– Kim Breton-Cobb, Kissimmee, Florida
Shelly Pereira –
The #1 sales and communication book that will help all salespeople, business owners and entrepreneurs is Why They Buy. Understanding what your customers and prospects value and how they make buying decisions is invaluable. The book is based on the B.A.N.K. system, which is a revolutionary sales training system and a missing link in the sales process. Why They Buy will teach you how to crack your prospect’s personality code in under 90 seconds, connect on a deeper level with your prospects, deliver a more impactful sales presentation, accelerate customer acquisition and decrease sales cycles. I use the B.A.N.K. principles on a daily basis and have had extraordinary results. B.A.N.K. provides a simple step-by-step approach, an easier and faster way to understand and serve the needs of your customers and is scientifically proven to improve communication and close more sales.
Cheri Tree has proven she has the ability to take the reader on a journey, teaching new concepts while telling great stories to connect the learning. It is like she is right there with you.
I highly recommend Why They Buy.
Amazon Customer –
This book is my new bible in business and at home! By far the best business, sales and communication book I’ve ever read. And I read 4 books a month! BANK changed my business. I applied immediately what I learned and increased my sales by $35.000 in one email campaign. I use BANK every day, it increased my sales more than 300% and I have in general better relationships that fulfill my life purpose. This book is a must read for every person! Cheri Tree writes in a very funny and effective easy way to read! This book is going to change your life, as long as you read it and apply it.
Garth Farrant –
Cheri helped me grow my business to levels never experienced before not only in income but also in understanding both my staff and customers using the BANK methodology. Why They Buy is a must read for anyone wanting to see massive growth in these areas.
Smtxgal –
PARADIGM SHIFT! I was blown away by WHY THEY BUY. This book is a great read. I can’t believe I have been brainwashed to believe I have to get more NO’s to get more Yes’s. BANK is seriously a paradigm shift. It is the Holy Grail of sales. BANK not only supports the sales side but also will help with your relationships. Can you imagine understanding the way your husband, wife or child sees the world in less then 90 seconds and then adjusting to how they communicate, so powerful. Even more interesting was the validated white paper from San Francisco State University proving this system can predict buying behavior. This is a must read for everyone.
KC –
I love this book for 2 reasons:
1. The look and feel of it. The book is on white glossy paper with big font and colors on each page. It makes reading easy for someone who are 50+ years old.
2. The content. I always love to learn about myself and understand why my thinking is different from my siblings, my spouse, or my children. This book gives me that picture and understanding. If you want to improve your relationship with love ones, read this book. Reach out to BANKCODE trainers and find a way to get a deeper understanding and practice it. Pretty soon, you will develop a compassionate heart for people who are not like you, and you will know what to say to them so that you feel heard and understood.
Amazon Customer –
This book helped me with communication in all areas of my life, not just sales! I saw the author Cheri Tree speak and train. She is real, articulates and inspiring. She makes her system so easy to understand and follow in this book and…. She’s one of the best teachers I have learned from in the area of communication while keeping the other persons values in mind. This book not only helped my business but also it helped in successful communication with, my husband, my grandkids and everyone around me. If you interact with people in any and every walk of life, “Why They Buy” is a must!
Angela Becz –
This book goes beyond the usual personality testing. It teaches you how to improve your personal and professional relationships. From a sales perspective I have learned to “talk” to prospects with personality types different from my own. I am looking forward to applying my new knowledge to my sales presentations ?
Jaime Adam –
This is the next big book in business. It it brilliantly simple in concept but challenges the way you think about communications and sales. We are all in sales and this is a must read for every person on the planet.
Robin E –
Why They Buy is a must read for everyone in business. Cheri Tree has done what no one else did for many years and cracked the code to increased sales, improved client relationships and truly valuing the way your client and prospect wants to learn about your product and service. I predict this book will change the way people communicate for decades to come. Highly recommend you not only read the book but immerse yourself in the training.
A North & South fan –
Why They Buy is a Simple yet powerful book about a new way to discover a customer’s personality type,and how to speak and communicate to each person in a customized and optimal way. This is a great book for anyone that wants to increase their sales and communication skills.Very well written, The book is about BANK, a Personality Type system, based on 4 personalty types, Blueprint, Action, Nurturer and Knowledge. BANK is an acronym from the first initial of each personality type. The book has great ideas and great examples. But I think what is most important about this book is that it is both a scientifically proven system, but also that it is eminently practical and useful for sales and business. Most other Personality Systems are too complex to use in the fast moving business or sales world. BANK was designed for sales and business situations.The hardcover edition is also beautifully printed. I love books and this book looks and feels wonderful.
Tyler R. Tichelaar –
In Why They Buy: Cracking the Personality Code to Achieve Record Sales and Real Wealth, entrepreneur Cheri Tree reveals her game-changing system that will help any salesperson connect with his or her prospects in a way that will seal the deal and create win-win situations for everyone.
Being in sales is one of the toughest jobs out there, but the truth is that we are all in sales. If we’re not trying to sell a product to our customers, we’re trying to sell our kids on eating their vegetables or our employer on giving us a raise. Every day, we are faced with situations where we need to “sell” (promote our agenda or viewpoint), and we can achieve more success in all these sales situations when we learn the personality code of the person we’re trying to sell to. How do we do that? By using Cheri Tree’s B.A.N.K. system that she outlines in simple and practical detail in this book.
Rest assured, B.A.N.K. is not a system to manipulate people into buying something they don’t want. It’s a system to help you learn how to connect with people using the language they want to hear. As Cheri points out in the book, 66 percent of customers are turned off by presentations given by salespeople. That’s because the salesperson is not speaking in a language the customer wants to hear or really understands. As Cheri reveals, people have different personalities, so if you want to sell to someone, you have to understand that person’s personality type. B.A.N.K. is an acronym for the four personality types, and since there’s four of them, if you don’t know the person’s personality type, you only have a 1 in 4 chance of making the right sales pitch.
However, as research indicates, 82 percent of people want to buy from their matching personality type. That means that if the salesperson doesn’t match their personality type, the salesperson will likely lose the sale. B.A.N.K. helps the salesperson identity the customer’s personality type in less than ninety seconds so he or she can morph the customer’s type and then have an excellent chance of closing the sale!
To explain all four of the personality types here would be to give away too much information—better you read about them in the book. In fact, you can take a quiz to determine your own personality type. I will just say that Cheri walks readers step-by-step through the mindset behind why B.A.N.K. works better than any other sales program. Then she goes into detail in her description of each of the four personality types so you will understand the types’ likes, dislikes, and idiosyncrasies and can tailor your sales presentation and all communications accordingly. Once you do this, your prospects will be more receptive to your message and you’ll improve your sales and relationships.
Yes, B.A.N.K. really works! In fact, Cheri is living proof of it. She is very honest throughout the book about the struggles she went through in sales before she discovered this system. She states:
“I started off at the bottom…the very bottom! My dream of being a successful entrepreneur got crushed when I realized that I sucked at sales. I was so terrible that during my entire first year in sales as a commission-only financial advisor, I only earned $700! I was the worst salesperson on the team!”
Cheri goes on to describe how she spent years trying to figure out what she was doing wrong until she discovered the B.A.N.K. system. Then, she tells us, “Using the B.A.N.K. code, I took my income in a single year from $72,000 to over $500,000—a 695 percent increase. Within three years, my annual income surpassed one million dollars—and the rest, they say, is history.”
But there’s a lot more to B.A.N.K. than just sales and making money. Not that money isn’t important—money, as Cheri points out, does bring happiness because it makes life easier for people; it allows them to fulfill their dreams, have security, and take care of their loved ones. But more importantly, B.A.N.K. can help us improve our relationships with everyone from our loved ones to our customers and strangers. Cheri states:
“You want to know what Cheri Tree is really about? I’m about changing lives. I don’t care at all about the money, but I know that helping you make more money can change your life. Money can help you achieve your real dreams. Sure, people have told me, ‘Money doesn’t buy you happiness.’ But when they say that, I usually reply, ‘Well, I recommend you try making at least a million dollars in one year and then reevaluate that saying!’ That’s another silly myth, right? Money definitely can buy you a lot of happiness, but money isn’t everything.”
Most of Why They Buy is dedicated to the power of B.A.N.K. to help people in sales, but Cheri also offers examples of how learning each other’s B.A.N.K. codes has helped family members learn to communicate better; it’s even helped people connect with people who are suicidal to save their lives. It could actually bring world peace as world leaders learn how to communicate with each other using this system. That world peace dream isn’t even all that far-fetched considering that Cheri Tree has already introduced B.A.N.K. to thousands of people and it’s made its way into more than forty countries. With that kind of success record—and growing—I can guarantee it’s a system worth looking into.
I rarely get as excited about reading a book as I did while reading Why They Buy. It’s made me better understand myself—I’m a K with B as my second personality code. It’s made me also understand better some of my loved ones whom I have difficulty communicating with. It’s a practical, easy-to-use system that can definitely make a difference in your sales and your life. Try it out. You have nothing to lose and everything to gain.