Orange County, CA – October 1, 2022 – There’s no shortage of business success stories. But this story is different. This isn’t the story about a company’s rise to success at all. Instead, this is the story of how an already successful company laid everything on the line and started a movement to change the world. This is the story of Codebreaker Technologies, and it isn’t at all what you’d expect.
Codebreaker Technologies is the world leader in personality coding technology with clients in more than 180 countries. It’s scientifically validated methodology, B.A.N.K., predicts buying behavior and human engagement in nanoseconds – giving companies priceless information on their customers such as spending habits, engagement patterns and more. Companies utilizing the Codebreaker Technologies methodology have increased their sales 10X by better understanding their customers – what motivates them and what doesn’t.
Build a successful company – check.
Expand internationally – check.
Revolutionize the businesses of your clients – check.
Build some of the world’s most advanced artificial intelligence – check.
Become the world leader in your field – check.
This is where the story of most companies would end. But Codebreaker Technologies isn’t most companies.
Codebreaker Technologies is a tech company – it’s right in their name after all – but their tech isn’t what drives them. It’s important, yes – critical even – but tech isn’t their passion. So, what is? People. “Most companies talk about people, culture and the power of team, but at Codebreaker we live it,” said Codebreaker Founder and Chairman Cheri Tree. So rather than resting on their laurels of success and watching the money roll in, Codebreaker Technologies made a decision to revitalize and reinvigorate their brand to put people at the forefront and truly Make People Matter. Why this? Because according Tree, transition and technology have changed everything, and only those companies who step up and step out to help people navigate this change will thrive.
Dilemma 1: Transition
There’s no denying the last few years have introduced significant disruption, evolution and opportunity. “COVID changed everything, everywhere, for everyone” said Tree. “From lockdown, to working from home, to new vaccination decisions, to online school, the way we navigated our daily lives changed in every way possible.”
Many people struggled to manage their relationships during these turbulent times of change. “Everywhere we looked there was dissention – in our homes, our schools, our workplaces and our country,” said Tree. “All this divisiveness was fracturing families.”
Dilemma 2: Technology
Technology is always coming fast and furious; there’s no denying it, and its transforming businesses, industries and lives in its wake. But can there be too much of a good thing? “Walk into any restaurant and look at how many people are on their phones – families are literally sitting at a table facing each other but are totally disengaged,” Tree said. So, while Codebreaker believes that technology has connected the world in incredible ways, they also believe it is rapidly and virally disconnecting humanity.
The Solution: To Make People Matter
According to Codebreaker, people will never go back to their old ways of doing things, so the company was left asking themselves one, critical question: How can we as a company help people not only navigate change, but thrive, all while connecting humanity in a time when technology was making it so easy to disconnect? And from there, Make People Matter was born.
Codebreaker Technologies discovered that the secret to guiding people through great turmoil and transformation isn’t a secret at all. It’s actually quite simple. “We built our business by understanding how the different personality types determine someone’s buying habits – and how those habits impact a company’s sales,” said Tree. “Those same personality types impact all aspects of our lives – going well beyond what we buy and why we buy it.”
So, the company expanded its brand focus from primarily sales to focus first on people and making every person matter. Today their methodology continues to help clients super-charge their sales and increase their income, but it’s become so much more than that. “We’re helping people enhance all the important relationships in their lives; we’re helping people repair, recover and reconnect,” Tree said. “That’s an incredible responsibility, and one we don’t take lightly.”
This certainly isn’t where this company’s story ends. They’re continuing to look for new ways to innovate so they can help companies grow. But more importantly, they’re innovating so they can make people matter – many for the very first time in their lives. And through it all, they’re proving that when you lead with kindness and make people matter, success will ultimately follow.
About Codebreaker Technologies:
Codebreaker Technologies is the world leader in personality coding technology with clients in more than 180 countries. It’s scientifically validated methodology, B.A.N.K., predicts buying behavior and human engagement in nanoseconds – giving companies priceless information on their customers such as spending habits, engagement patterns and more. Companies utilizing the Codebreaker Technologies methodology have increased their sales 10X by better understanding their customers – what motivates them and what doesn’t.
