About our team

The people behind our movement

Cheri Tree

FOUNDER & CEO
CODEBREAKER TECHNOLOGIES

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esther wildenberg

CO-FOUNDER & PRESIDENT
CODEBREAKER TECHNOLOGIES

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JASON TYNE

VICE PRESIDENT | LICENSING & STRATEGY
CODEBREAKER TECHNOLOGIES

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CRAIG CUSHMAN

VICE PRESIDENT
CODEBREAKER DIRECT SELLING

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TAMI RUSSAZ

DIRECTOR | IT & PRODUCT MANAGEMENT
CODEBREAKER TECHNOLOGIES

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TOM TREE

DIRECTOR | FINANCE & OPERATIONS
CODEBREAKER TECHNOLOGIES

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DR. RYAN HOWELL

SR. DATA ANALYST
CODEBREAKER ANALYTICS

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MAMIE LAMLEY

Director | Coaching & TraininG
Codebreaker Technologies

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Executive Advisory Board

OMAR SAYED

CHIEF TECHNOLOGY ADVISOR
CODEBREAKER TECHNOLOGIES

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NEIL SAHOTA

EXECUTIVE ADVISORY
BOARD MEMBER

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Cheri Tree

Cheri Tree is the Founder & CEO of Codebreaker Technologies, as well as a best-selling author and the world’s leading expert on personality-based sales. As the creator of the B.A.N.K. methodology, Cheri is passionate about helping people make more money and build stronger relationships. Today, she brings the vision that guides the company and drives innovation and strategic initiatives forward.

Before starting an international multimillion-dollar company, Cheri was a top salesperson for a direct sales company, thanks to both her personal use of B.A.N.K. and training she gave her sales team on the system. Cheri eventually left her role in sales to expand her message to help a lot more people, training and speaking globally. As an ANKB, Cheri‘s always moving Codebreaker’s mission forward and embracing new opportunities that create income, influence, and impact for all. While her current role focuses on building the business, Cheri remains at the center of the B.A.N.K. brand.

Cheri Tree
Founder & Chairman
Codebreaker Technologies

ESTHER WILDENBERG

Esther Wildenberg is the Co-Founder & President of Codebreaker Technologies. Esther brings not only years of experience with B.A.N.K. to the role but also significant executive leadership. In fact, she was already the CEO of a financial sales company leading a team of over 800 employees by the age of 33.

Before her current CEO role, Esther worked her way up in the company. After starting as a Certified Trainer, Esther quickly became the top B.A.N.K. salesperson internationally. She was later promoted to Sales Director of Europe, then Senior Vice President of Sales, President, and ultimately CEO. As an ANKB, Esther has endless energy for building the long-term success of Codebreaker Technologies. Her passion for transforming businesses and lives using B.A.N.K. is what drives her to increase the growth of the company exponentially.

esther wildenberg
co-founder & CEO
codebreaker technologies

JASON TYNE

Jason Tyne is Vice-President of Licensing & Strategy at Codebreaker Technologies. He brings over 15 years of strategic experience in negotiating international licensing deals to the Codebreaker team. Inspired by the innovation, technology, and data analytics of the company, Jason’s primary role is to develop strategic initiatives for Codebreaker Technologies’ own licensing growth, especially as the company experiences an exponential increase in interest internationally.

In the decade Jason spent as an international leadership advisor, he developed particular insights into the needs of companies who wanted to license their intellectual property. This experience allows him to build successful revenue models that drive cash flow, profit flow, and wealth flow to Codebreaker’s strategic partners. As a KNAB, Jason brings his expertise and wisdom to the company serving as a trusted advisor and has a passion to help its clients harness the power of B.A.N.K. and ultimately learn to communicate more authentically.

JASON TYNE
vice president | Licensing & Strategy
codebreaker technologies

CRAIG CUSHMAN

Craig Cushman is Vice-President of Codebreaker Direct Selling. He brings over 20 years of experience in leadership in the direct sales industry to his position heading the Codebreaker Direct Selling Division. Serving in executive sales roles in four network marketing businesses perfectly positioned Craig to help B.A.N.K. expand in this sector.

While Craig has been considered a sales expert in the network marketing industry for years, he only recently discovered B.A.N.K. Throughout his 35-year sales career, Craig used almost every sales system, but none impressed him like B.A.N.K. for its ability to deliver results in four key areas: Revenue, Recruiting, Rank, and Retention. That’s why he jumped at the opportunity to join the team and help the millions of home-based business owners around the world. As an ANKB, Craig is driven to change as many lives with B.A.N.K. as quickly as possible. He’ll never stop building lasting profitable relationships that serve direct sales organizations worldwide.
CRAIG CUSHMAN
vice president
codebreaker direct selling

TAMI RUSSAZ

Tami Russaz is Director of IT & Product Management at Codebreaker Technologies. She brings over 14 years of IT-centered operational leadership experience to Codebreaker. After building a career around her technological expertise, Tami has developed a skillset vital for the company as it expands its tech-based and online products.

Before joining the Codebreaker team, Tami worked for a variety of educational institutes and training companies developing and managing complex online learning systems. She was brought on board to run product-related projects as Codebreaker expanded its own virtual training and technology offerings. As a KBAN, Tami is always experimenting with ways to make Codebreaker tools and technology more effective and efficient for clients. She makes data-driven decisions that deliver valuable products people love to use.
TAMI RUSSAZ
director | IT & product management
codebreaker technologies

TOM TREE

Tom Tree is the Director of Finance & Operations at Codebreaker Technologies. Tom brings years of experience to this position from both Fortune 500 companies and smaller businesses, as well as an Executive MBA from the University of Utah. He is incredibly smart and looks for ways to optimize the business in both operations and finance.

For nearly 20 years, Tom has worked in sales, support, operations, and finance with different enterprise companies, including Siebel Systems, Franklin Covey, Edward Jones and Merrill Lynch. Tom wanted to leverage his expertise to assist his sister Cheri, the company’s Founder, with building a solid foundation for the company as the Director of Finance and Operations. He is responsible for implementing systems, infrastructure, and protocols to manage both divisions of operations and finance and keeps the company compliant, solvent, and running smoothly. As a BKAN, Tom is extremely competent and meticulous with details and enjoys analyzing numbers, planning projects, and keeping things organized, streamlined, and operationally efficient.
TOM TREE
director | finance & operations
codebreaker technologies

DR. RYAN HOWELL

Dr. Ryan T. Howell is the Senior Data Analyst for Codebreaker Analytics, a division of Codebreaker Technologies. As the director of the Personality and Well-Being Lab and Professor of Psychology at San Francisco State University, Ryan brings an excellent understanding of how to design and carry out insightful and results-driven research projects.

Ryan has published over 40 peer-reviewed articles, which have been cited in over 2,800 scholarly journals and hundreds of news publications. His research focuses on understanding which financial factors affect people’s happiness. In fact, the data on B.A.N.K.’s success in helping people achieve financial success is what originally developed his curiosity about the system. As a KNBA, Ryan is passionate about diving deep into the data to find results that help others. He is happy to share his analytical skillset and practical methodology with the world.
DR. RYAN HOWELL
sr. data analyst
codebreaker analytics

Mamie Lamley

Mamie Lamley is Director of Coaching and Training for Codebreaker Technologies, a division of Codebreaker Technologies. As a BANKICON, she brings not only passion for and understanding of the B.A.N.K. Intelligences but also real-world experience building a B.A.N.K.-based coaching business herself. That is why she’s compassionate about the difficulties Coaches face and happy to show them the path to success!

Mamie has served as the director of coaching programs for the Special Olympics, the Heroic Voice Academy, and Empowerment On Fire, all while building a successful business as a B.A.N.K. Trainer herself. She decided to bring her two skillsets together by leading the Coaching programs for Codebreaker. As an NABK, Mamie loves helping others. She has a passion for creating community and opportunity for our Coaches, as well as empowering them with the systems, strategies, and personal development they need to change lives– and the world.

Mamie Lamley
Director | Coaching & Training
Codebreaker Technologies

DR. ERIC GOODMAN

Eric has a PhD in Business Administration with a focus in Organization Development and a master’s degree in Business Administration with additional emphasis in Organization Management, which gives him powerful insight into the training needs of large organizations.

Throughout his career, Eric has developed a reputation as a visionary innovator. A longtime strategy consultant, Eric built a strong track record of success in accelerating performance and creating sustainable competitive advantage using B.A.N.K., which he shared as a certified trainer. As a KNAB, Eric trusts the latest research to guide him, which is why he knows emotional intelligence is vital for businesses. He’s passionate about B.A.N.K. because it’s the only system scientifically validated to deliver the soft skills necessary for high EQ team members.
Eric Goodman
Senior Strategist
Codebreaker Enterprise

NEIL SAHOTA

Neil Sahota is an IBM Master Inventor, United Nations (UN) Artificial Intelligence (AI) subject matter expert, and Faculty at UC Irvine. With 20+ years of business experience, he works with clients and business partners to create next generation products/solutions powered by emerging technology. His work experience spans multiple industries including legal services, healthcare, life sciences, retail, travel and transportation, energy and utilities, automotive, telecommunications, media/communication, and government. Moreover, Neil is one of the few people selected for IBM’s Corporate Service Corps leadership program that pairs leaders with NGOs to perform community-driven economic development projects. For his assignment, Neil lived and worked in Ningbo, China where he partnered with Chinese corporate CEOs to create a leadership development program.

In addition, Neil partners with entrepreneurs to define their products, establish their target markets, and structure their companies. He is a member of several investor groups like the Tech Coast Angels and assists startups with investor funding. Neil also serves as a judge in various startup competitions and mentor in several incubator/accelerator programs. He actively volunteers with nonprofits for event management, fund raising, grant reviews, and site visits. Neil is an active member of the UCI Alumni Association and serves on the Board of Directors for the Orange County Marathon, supporting their work with the OC Kids program in fighting childhood obesity.

NEIL SAHOTA
executive advisory board member
Codebreaker Technologies

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