Why They Buy is a game-changing book that answers the only question that ever matters to your business’ bottom line: Why do they buy? You see, most people think there is a single best way to sell any offer, when what really matters is serving the unique motivations of each customer. Cheri Tree teaches you her proven B.A.N.K. method to pinpoint the buying personality that’s driving your customer and use that to make the perfect sales approach and get them to say YES – in less than 90 seconds!